Flexible packaging
Whether you’re packaging consumer food products or need to give your cannabis-based products a distinctive look and feel, flexible packaging can provide an easy customizable cost-effective option for your business. By using high-quality non-rigid materials, flexible packaging is a highly efficient packaging solution frequently used by the pharmaceutical, food, and personal care industries. Cannabis-based businesses are also increasingly reliant on flexible packaging design to establish a strong brand presence in a highly competitive market.
As a versatile, customer-friendly option, flexible packaging might be an ideal option for your brand and product. And the main advantage to this option is in its name. In short…
Flexible Packaging is Just What You Think It Is
Flexible packaging is any kind of packaging that can change shape easily and includes bags, pouches, shrink films, tubes, sleeves, and carded packaging. Flexible packaging can integrate sustainable materials and provides ease of transport, shelving, display, and usage. Unlike rigid packaging, flexible packaging can be specifically tailored to the needs of its product, can easily integrate more sustainable materials, and have a lower cost to design and create. Flexible packages are also more flexible and durable, providing a more customer-friendly way to package your brand.
Other kinds of flexible packaging include, but are not limited to
- Pouches: Sample pouches are small pre-formed film and/or foil packets composed of film and/or foil that get heat-sealed; printed pouches are pre-printed pouches with brand and marketing insignia used for marketing purposes.
- Blister Packaging: Packaging that contains the product between a pre-formed dome and a flexible surface; and
- Sachets: Sachets are flat packets made of layered packaging material used for pharmaceutical and personal care products.